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INITIAL RESEARCH

LAUREN CLARK

The Magazine Approach

 

 

 

Fashion Diversity Magazine

 

  • Monthly/quarterly publication, focusing on a different, relevant fashion diversity issue through every publication.        

 

 

FEMINIST ISSUE- April

 

  • Focusing on relevant topics under the feminist theme, this theme is relevant due to the women’s march, 100 years of women’s voting, LGBT week, and many more events occurring over the next 2 months. 

 

Upcoming events that involve feminism to include within the magazine.

 

  • Women's March

  • LGBT week

  • 100 years of women’s vote​

To be included within the magazine-

 

  • Photoshoots 

  • T-shirt design (Campaign)

  • Social media 

  • Video - trailer demonstrating the content within the issue.

  • Blog posts 

  • Interviews 

  • 1st person approach to connect with the reader.

  • categories focusing on stereotypes, culture etc. 

  • looking at current feminist news within the fashion industry to ensure the magazine is relevant. 

  • playlist to accompany issue

Why isn’t the fashion industry more diverse? 

 

At fashion shows staged in the world’s four major fashion capitals, the vast majority of models walking the runway are white. There are, of course, designers like Riccardo Tisci and Tom Ford, who use a diverse range of models in their shows. But they are the exception to the rule. Magazine covers and advertising campaigns reflect a similar pattern. By contrast, the consumers who purchase luxury fashion are more diverse than ever. Since 2007, Asia-Pacific’s share of the global luxury goods market has grown by 10 percentage points and today the fastest growing luxury markets in the world are the Middle East and Africa.

 

So why don’t fashion communications, from shows to campaigns, reflect this? Is this due to the aesthetic ideals of designers and other creatives, whose “vision” the industry follows? Is the lack of diversity at fashion’s front end linked to its lack of diversity in the boardroom, where few non-whites hold top positions? Or does the fashion industry simply reflect the racial bias embedded in the aspirations of consumer society at large? Why isn’t the fashion industry more diverse? And what should be done about it?

Plus Model magazine, addressing the fashion diversity issue within the industry concerning the usage of plus size models, advertising wardrobe updates, and interviews. This magazine is fulfilled with interesting gossip, however targets a “Real Woman” who wants to celebrate and be proud of her size, through showcasing plus size women across the world instead of using normal “Models” PLUS Model Magazine inspires the style-savvy, fashion-forward, full-figured woman to embrace her curves. Which is developed, designed and written by plus women, for plus women, PMM understands and speaks directly to the heart of the reader.

AGE DIVERSITY RESEARCH

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''I remember a few years ago a particular newspaper said 'women over 40 shouldn’t wear skinny jeans', 'women over 40 shouldn’t have long hair', 'women over a certain age shouldn’t wear short skirts', but actually, get over it. You can wear whatever you want''

-Enthuses Roslin.

Over-65s spend £6.7bn a year on clothes in Britain, yet it is only recently that this age group has appeared in advertising campaigns for products other than insurance policies or stairlifts. New York Fashion Week led the charge as most diverse overall, but each city contributed a little bit to making the runways more age-friendly this season. According to the report, “21 models over age 50 walked the runways of New York, Paris, London and Milan.”

 

When you reach the age of 40 it is suddenly thought that you have to wear “Age appropriate” clothing to look classy and sophisticated. In addition to being advised to not get a radical short haircut as it could add a decade onto your appearance. However, younger women embrace a shorter haircut and it is saw as being fashion forward. Overall being saw by others as a middle aged fashionista who doesn’t want to quit. With more men and women are being criticised fir styling themselves in younger clothing than dressing “their age, yet women are told to monitor their appearance more. 

 

A stylist from Harpers Bazaar advises that older women only should reveal a small amount of skin, such as collarbones, wrists and the back of their necks as this is saw as “Safe candidates to display” Along with a recent survey discovering that women over 50 are scared of wearing high heels.

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The best fashion item is being comfortable with who you are, and in your own skin. Forgetting the idea of "age appropriate" clothing and look instead for "you appropriate" clothing and embrace your own style to wear exactly whatever you desire, regardless of your age. 

 

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