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DESIGNING THE LOGO

ISOBEL MOORE

SELECTING THE FONT:

The circled logos too the left are the ones that appealed to me the most, as I felt that their style was more fitting to our brand image. While the likes of Vogue, Elle, Bazaar and W have an elegance and sophistication about them, the more rounded fonts feel more casual, relaxed and informal. Which is exactly the brand image we are aiming for.  

SELECTING THE COLOUR:

As well as this colour being 'on trend' calm pinks are said to be 'friendly and represent the carefree days of childhood.' This is perfect, as not only do we want to display a welcoming friendly site, but carefree just adds to it. We want our readers to feel at ease, with no anxiety or worry in their stride. Just real people, talking about real issues. 

combining the two:

Group approval: 

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