WEBSITE ANALYSIS

BY ISOBEL MOORE

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Like: the overall layout and simplicity of headings. It’s bold, clear and concise. Simple to navigate and aesthetically pleasing.

Like:The structuring of the homepage and the visuals / moving imagery.

Dislike:Navigation isn’t very clear and although I like the overall structuring the home page is quite busy, there’s a bit too much going on.

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Like: Like indie magazine, them.us has a certain simplicity, and a blog-like layout. It’s bold, clear and concise. Simple to navigate and aesthetically pleasing. The colour changing background makes a change to the usual white backdrop.

Like: Mainstream fashion magazine sites such as Vogue, Elle and Harpurs Bazaar are all pretty similiar in font, layout and simplicity. While they're all aesthetically pleasing they don't have the edge that Indie and them.us harbours.

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which elements did i use?

For the design of the X, Y, Z site, I mainly focused on them.us and Indie Magazine, as their whole layout and what were they were about seemed the most fitting for what we wanted to create. I took certain features from the two, and essentially combined them. It mostly consisted of the foundations of Indie Magazine, with minute elements from them.us; such as part of their colour scheme, their blog-like tendency, and their 'tell your story' element.

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